Studies show that 75 percent of people judge the credibility of a business based on the design of its website. Obviously, credibility has a direct relation to how likely people are to make a purchase. That means that you are losing customers if your site has poor design. You need to ensure that your website conveys that you are a legitimate and trustworthy business, which is often determined by the quality of the web design. Therefore key marketing is your Web design.
Another strong argument for web design is that web design has a direct impact on conversion. Changing simply the design elements of a web page for a marketing campaign can produce big lifts in conversion. In competitive advertising channels, small lifts in conversion can give you the edge over your competition. Making more profits from your advertising means you can purchase a higher volume of ads and push out other advertisers.
Even if you’re advertising in offline channels, people will try to go online to check out your website. It’s like your website is serving as a digital business card. You need to make sure your web design reflects your marketing efforts offline as well. A disjointed visual presentation can make your marketing lose the intended impact. You need to deliver a cohesive design and experience to continue the prospect’s conversation from the initial offline contact.
And speaking of continuing the conversation, you need to ensure that your brand’s message is clearly stated on your website. Being that the visual presentation is a large part of your brand’s core message, you want your web design to communicate what your brand is about. You basically want your design to make a good first impression while also leaving a lasting impression.